VIRTUE Ultimate Treatment Set contains Restorative treatment mask, Purifying leave-in conditioner, Purifying shampoo, The perfect ending split end serum and a comb.
Six years ago, we came across something extraordinary. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®.
What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it’s needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.
We are inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.
Before and After VIRTUE
67% REDUCTION IN FRIZZ
Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy.
95% SPLIT END REPARATION
A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation.
22% INCREASE IN THICKNESS
A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker.
138% INCREASE IN COLOR VIBRANCY
A single hair before and after 5 applications. As the hair is repaired, color is restored and vibrance increases by up to 138%.
A DIFFERENT WAY OF DOING THINGS
Virtue is built by a team of believers, optimists, and do-gooders. We put boundless stock in innovation. We sweat every detail. And above all, we strive to make a real, impactful difference, which means we only make products that deliver on what they promise.
Our commitment to our values drives every part of our business, from ensuring that all our products are cruelty-free to our level of care for our customers. Most importantly, we believe that social responsibility should live at the core of a company, so we support like-minded nonprofits and take a stand when it matters most.